Boots on the Ground
For the Boots on the Ground award category, farmers were encouraged to nominate a retailer who doesn’t just talk the talk but walks the walk – literally.
2025 Winner
Kent Jourdan, Nutrien Ag Solutions, Indiana
Known for vigilantly scouting his customers’ fields, offering sound agronomic recommendations and staying ahead of the curve.
“I’m out and about every day. It’s important in my role to serve as a good support system for farmers; to share knowledge and information with them to be successful. That helps establish loyalty and they even become good friends.”
Jourdan was nominated by his customer and neighbor, Mat Seifert. The two have been working together as Seifert aims to grow his operation as a new farmer. Jourdan helps Seifert evaluate and place products, navigate seasonal challenges and more.
“I farm on the side, just a few acres,” Jourdan said. “I understand what it’s like to start out on a smaller scale. We have that in common and it’s helped form our relationship. As Mat grows his operation, I appreciate him giving me the opportunity to grow my business. I feel honored that he recognized me for this award.”